Sofitel London – An Example of Excellent Service
When you think about it, a bank and a hotel have a certain similarity. The customer-facing staff stand behind high counters and work with computers. We arrived at Sofitel St. James around noon on a...
View ArticleOnline Marketing Works For Smart Banks – Aite Group
The largest US banks are expending more effort in online marketing and getting results in the form of increased account balances, improved retention and more products per customer, says the Aite...
View ArticleBanks shift focus from products to customers
Reinforcing some of the statements in my piece on customer retention in the current issue of Banking Technology, is this amusing comment from Stan Demarest, SVP of segment management at Hibernia...
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